The LinkedIn Factor – Tips to Get You Networking

How-to-Go-About-Networking-On-Linked-InStudies show that 80% of all new business comes from networking, not to mention career opportunities, so use your time wisely. These top 10 tips will help you on your way to becoming a highly successful networker, whilst having a great time.

1. Prepare – Make sure you arrive at the event feeling calm and friendly, so know where you are going and for what time, with plenty of business cards.

2. Make the First Move – Take responsibility and don’t come away from an event feeling you have missed an opportunity because no-one talked to you.

3. Start with Small Talk – Calm your nerves by making small talk with someone equally alone about something general: the venue, the parking, the weather or the refreshments.

4. Be Interested – Find out about the person you are talking to by asking questions, so that you can build a picture of them and in return they will be more receptive in hearing about you.

5. Concentrate on Giving – Look for ways you can help others; advice, referrals, even friendship instead of focusing on selling to them as this will naturally follow.

6. Keep your Mind Open – Resist the urge to dismiss a contact if they don’t seem to fit your needs because you never know when you might need them in the future.

7. Always Follow up – If you’ve promised somebody information, an introduction or a phone number, make sure you keep your word or you risk damaging your reputation.

8. Build Relationships – Be consistent and regularly attend events so that you become known and build trust with fellow attendees.

9. Have Fun and Relax – Events are social occasions, so treat them as such.

10. Enjoy the Event – If you enjoyed the event then tell your friends and colleagues, bring them along next time and help them network too!


How to market a sports event…

Step One – Segment your market! Identify potential participants who you want to target and think about the kind of messages you want to convey to them to encourage them to attend your club or a particular session.

Step Two – Budget! The quality and quantity of the marketing material you are able to produce will largely depend on the budget you have available to promote your campaign. Approach local businesses to sponsor your efforts.

Step Three – Bring your campaign to life!

  • Keep tone and language simple and straight forward
  • Use photographs that the target audience will relate to (don’t necessarily use sporty images, for example, you could use pictures of social interaction and people having fun)
  • Use bright, appealing colours that stand out and modern clear fonts
  • Include incentives, for example, first session free when you attend five sessions
  • Don’t be too pushy, make sure your communications are inviting, encouraging and welcoming

Step Four – Getting your campaign seen & heard!

  • Engage others in your campaign and identify coaches and leaders for your sessions and communicate to them their important role with your campaign – you need to get their buy-in and support from the outset
  • Campaign branding – you could produce specific branding for your new project or alternatively ‘piggy back’ on national campaigns and make use of their branding
  • Campaign poster or leaflet – consider the production of a campaign poster or leaflet for placement in key high footfall venues
  • E-mail newsletters – Do you have databases? If so you could target them with a newsletter or e-mail about your campaign
  • Website – regularly update content or add pages to your existing website about your campaign
  • Social Networking – create and maintain Facebook and Twitter pages. Word of Mouth advertising is one of the strongest forms of marketing and communication available to you

Step Five – Remember to ask them what they think! It’s always a good idea to gain feedback on the sessions that you provide so that you can constantly monitor your delivery and also look to make improvements where necessary. Get your participants to complete a short questionnaire.