Five take-out tips to inspire, entertain and connect with social media

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  1. Join it up! Social media strategies are part of the overall marketing strategy, not standalone. People share and talk when they have been hit through several different channels around a central message.
  2. Content needs to have a regular drum beat, but be prepared to surprise and excite, just like any other form of media that has an editor at the helm.
  3. Experiment and learn with a range or images, videos and status updates and don’t worry if everything’s not working – because it won’t.
  4. Every post reveals a lifestyle interest (I love/hate/think…) or intent (I want/need/miss…). Understanding the micro –conversation reveals new influencers or customers in waiting.
  5. Get geeky on the data. Interactions, re-tweets and click throughs to learn what works best. Brands need to listen as much as they talk!
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