We have all heard about how marketers need to get more creative with their content by incorporating visuals, audio, and images. But how can we optimise all this new content for search engines?
1) Give your images detailed and informative file names
The file name can give search engines clues about the subject matter of the image. Try to make your file name a good description of the subject matter rather than its original identity. For example my-new-black-kitten is a lot more informative than IMG00023.JPEG. Remember instead of giving search engines a title that has nothing to do with the image, you can utilise your keyword research and rename the file with a keyword phrase that best describes it. For example if I was to upload an image of Mo Farah and his recent double Olympic success at London 2012, the file name would read London-2012-double-medalist-mo-farah-adds-midas-touch-team-GB. You can also add your company name at the start of every image description.
2) Best Practices for Video
Like images, your video title should reflect the keywords that your users are searching for, and that, of course, aligns with your video content. Not sure what those are? Use a keyword tool to see what words and phrases people are searching to find your website. Keywords are especially important to the description you provide for the video. In YouTube make sure your first sentence includes the keywords you are optimising for, but also gives the viewer a reason to click-through.
Sometimes the best way for search engines to index non-written content is to make it written, you can do this by adding a transcription of your video. Most video services, including YouTube, provide this service for free so it’s really easy to include a transcription of your video on your website. Even better you can also use it as a blog post!