Improve Your Writing Online With These Proofreading Tools 

imageSo, these are the five tools which will help you get your article error free. You will be happy to know that all these tools are initially free to use and using them will hopefully leave your article without any mistakes. So read about them and decide which tools meet your requirements the most.

1. Grammarly – I am personally using Grammarly and it is the best tool for checking English grammar, proofreading and plagiarism checking. It corrects over 250 different punctuation and vocabulary.

2. PolishMyWriting – The very fist tool which comes to mind is PolishMyWriting. You can find all the errors in your article with the help of this tool very easily. Copy the article which you have written, and which you want to proofread and paste it in the PolishMyWriting website.

3. Ginger – You will see many of the same features as polishmywriting in Ginger. However Ginger does provide more advanced features. Ginger points out all of your mistakes including; a, an, have, the in a more comprehensive review. If you write a lot of articles each day, you can also use the add on tool for the various web browsers provided. 

4. Slick Write – If you are producing professional articles, then you may need to use Slick Write. All your errors are recovered with the help of Slick Write but this tool also analyzes your writing and will give you suggestions so that your writing skills can be improved.

5. PaperRater- Apart from checking your errors and recovering them, your title of the article will also be analyzed and suggestions will be given to you by PaperRater. Your article will be analyzed with the help of this tool and you will be given a final score on the basis of your writing skills.

What is Native Advertising Anyway?

imagesPut simply, native advertising is “sponsored content”, meaning the practice of using content to build trust and engagement with would-be customers. Native advertising is a commercial message that is sort of “disguised” as content.

This includes sponsored content in your Facebook news feed, a promoted tweet on Twitter or one of those full-page adverts between Flipboard pages, but more commonly it is about how brands now work with online publications to reach people.

Native advertising can also include contributed editorial on some news sites, and now Tumblr and Linkedin are jumping into the fray with sponsored posts. When done well the content is relevant and targeted and as such gets more attention, because it’s placed where users are consuming their personal content.

The difference between display adverts online and native adverts is that the latter are in the flow of editorial content. Those publications that are pioneering native adverts are usually good at making sure the quality of the content is high. They won’t just commission content but work with individual writers or marketers so that it feeds an audience need. It also seems to be working. According to research from IPG Media Lab, native adverts are viewed for the same amount of time as editorial content and as such are more likely to be shared than a banner advert.

Many of us think that now banner adverts are weak, limiting and dated so this opens up a new opportunity for native advertising, and for many, this is the smart play.

Five Rules of Social Media Management

download1)      Establish A Policy and Governance Guidelines – Brands need to offer staff clear rules on how, why and when to engage the public through social media.

2)      Social Media is a Customer Care Tool – Sorting out customer problems through social media gives brands permission to deepen their relationships with customers while introducing a sales element. Once a brand shows customers that it can respond to their experiences, this opens up the opportunity for further engagement through social media.

3)      Spread Social Media Throughout The Organisation – While management of social media often starts off in the marketing department, brands are showing a growing tendency to place it under corporate communications and treat it as a reputation tool.

4)      It’s Not All About Facebook and Twitter – Facebook is far becoming more of a traditional paid-for media channel than a social-media platform for brands. It’s important to make the most of emerging social-media platforms. Tumblr, which appeals to a young demographic, has around 4 million registered users in the UK, while the female-orientated Pinterest has 2.7 million. This compares with Facebook’s 29 million users and Twitters 8 million.

5)      Move Social Media Management In-House – There is a trend for brands to move social media-based customer care and direct customer interactions away from out-sourced specialist agencies and into in-house teams. With the right infrastructure, education and governance in place, employees are better placed to respond directly to the needs of customers at scale and at speed.

Do you need to write a blog? Here are some effective ways to promote it!

downloadSo you have done your research, written your article and optimised the content ready to publish. So how do you promote your blog post?

1) Ping it – Pinging notifies a number of services that your blog has been updated with new content, and these services can begin crawling and indexing your site for increased visibility. It’s so simple to use, just enter your blog URL into a box and click Ping!

2) Post it! – to the following social bookmarking services. These are free to use and provide a great platform to save, organise, and remember links to content that people find interesting on the web. Always remember to target your content to your target market and choose the most appropriate platforms.

3) Share it! – If you want to successfully grow your blog then you need to share your content on a number of social networks.

  • Facebook – Share your posts in relevant groups and ask for comments and feedback. Interaction is important especially within your business community.
  • LinkedIn – Share as an update on your profile and in relevant industry groups where followers may find the subject useful and may wish to interact with your blog post.
  • Twitter – Schedule a tweet of your post twice a day for 7 days, but remember to change the title each day!

4) Picture it! – Build a library of really interesting and distinctive images that illustrate your blog post content and use Pinterest or Instagram to share your expertise.

5) Email it! – Promote your blog by continuously building an email list of blog subscribers. This is not only a great way to market your own products and services, but it also allows you to build your brand and promote specific offers.

6) Guest Blogging and Comments – Promote your blog by subscribing to and regularly visiting other blogs within your niche. Actively participating in each blog community and adding valuable comments will help to raise your profile and offer their readers an opportunity to subscribe to your blog.

Using Hashtags Can Be a Great Way to Extend Your Reach!

HashtagIf you’ve used Twitter for more than a couple of hours, you’ve probably already seen a tweet containing a word with the symbol (“#”) attached to it. That’s what users call a “hashtag” and at any given time at least one of them can usually be found among the trending topics on Twitter. The Trends lists are designed to help people discover the ‘most breaking’ news from across the world, in real-time.

Hashtags are essentially a simple way to catalog and connect tweets about a specific topic. They make it easier for users to find additional tweets on a particular subject, while filtering out the incidental tweets that may just contain the same keyword. Because hashtags tend to spread so quickly and because users often search hashtags for content from people they aren’t following, using hashtags can be a great way to extend your reach on Twitter (and other social networks) whilst connecting you with your current audience in a more meaningful way.

Use Hashtags In Your PostsIf you want your posts to come up in searches, include hashtags in them so they are easy to find! Before blasting to the masses, always do your research. Only include hashtags in your posts that are relevant to your target audience and the industry you are in. Review certain hashtags before posting them to determine if there is already an extensive range of existing conversations using it. If your hashtag seems a bit overdone, modify your post slightly to generate a better response from your specific customer base.

Search For Industry TopicsIf you want to know what your target audience is talking about, you can search Twitter for the hashtag of your choice. This provides you with the opportunity to jump in on conversations, answer questions and generally provide valuable information.

Create Your Own HashtagsBrands both large and small choose to create their own hashtags. Hashtags are a great way to generate a buzz around a marketing campaign. Domino’s Pizza encouraged followers to tweet with #letsdolunch, once the number of tweets reached 85,000, Domino’s dropped prices by more than half during the hours of 11 a.m. and 3 p.m. that day.

The Best Way to Use Instagram For Business

imagesThe purpose of marketing and promotion simply means communicating with your customers. Many social media channels provide businesses with a platform to communicate, but now a new kid’s on the block! Instagram is basically a photo sharing application for mobile users, which is now part of Facebook. With more than 100 million users, Instagram has become the perfect opportunity for brands to get quick messages and photos to their target audiences. Users now have the opportunity to access Instagram profiles on the web in addition to mobile, giving marketers more possibilities to market on other devices besides Android and iPhone.

Start…

  • Sign up for an Instagram account and choose a username that clearly represents your brand.
  • Add a profile photo, a biography and link to your website
  • Connect your account to Facebook, Twitter and other accounts
  • Capture quality pictures of your products and services and begin uploading them to your community (Photos are the best medium to attract potential buyers and help ignite the conversation, which engages them)
  • Announce to your Facebook & Twitter followers that you are now on Instagram
  • Start sharing your photos across your networks and don’t forget to use hashtags!
  • Adding tags to your photos is a great way to find new followers and share your photos with more people. Choosing specific tags will help you connect with other like-minded people.
  • Give your business brand a face – showcase employees and their achievements or even your customers. Customers can be your brands greatest advocates and are a great way to tell your company’s story from the perspective of someone outside the company.
  • Create engagement by asking individual questions or launch photo contests. Ask users to use a particular hashtag for the contest by tagging their pictures. It’s easy to search through pictures and ask other people to vote for their favorite.
  • Remember to monitor your photos for customer comments and feedback!

3 Simple Steps to Effective Social Media

images v3Relevance – Given the casual atmosphere, it’s easy to post everything and anything. As a business or organisation participating in social media, you want to stay relevant to your business.  This does not mean you need to write only about your business or organisation but the key is to not litter your wall, tweets, or status updates with just sales pitches. Post about happenings in the greater community from industry lead articles to staff winning awards and remember to use related #hashtags for subjects. A nice balance of professional photos, videos and news stories will create your part in a social media conversation that will help to increase your exposure.

Engagement – People gather on sites like Facebook and Twitter because of their common interests or because they want to be in the know. It’s not formal communication like a press release, messages are shorter and in many cases more fun. If you really want to add value to your social media, you need to engage with people. Listening is the key to being effective. You need to listen to what people are saying to you and about you. When appropriate be sure to respond. Show your followers that you know your business and industry by posting links to related articles, notes about other complementary businesses, and by interacting with others on the networks in which you participate.

Remember…be activeHow often to post in social media? Too little and followers may not notice, too often and they may get annoyed. When posting something to Twitter for example you may want to post the same information more than once in a given day. Twitter feeds are fast-moving, so if a customer doesn’t see your original tweet, they may miss out. But remember to change the wording each time to freshen up the content! For Facebook, a single link to a blog post is enough. The same goes for LinkedIn updates. Generally, you can post multiple updates to Twitter, one or two to Facebook, and one to LinkedIn over the course of a given day without the risk of annoying the followers on each site. Just keep in mind: If you’re updating Twitter quite a bit, you may inundate your followers on the other networks with all your tweets.