Flickr is a social networking site that was launched to enable users to exchange photos and images. It is now one of the most popular social media sites. To fully exploit its marketing capabilities, here are some tips that will point you in the right direction.
Choose the Right Screen Name – The screen name you choose for your account will become your URL on Flickr, so you should use a few competitive keywords or your company’s name. Now you are ready to upload photos. Upload images that best relate to your business. Pictures of products, happy clients or even photos of conferences and seminars can be categorised to reflect your businesses target audience.
Properly Name and Tag Your Images – It’s very tedious and dull, but if you don’t tag your images, there’s no point in having a Flickr account. As users search for images they have better chances of coming across your images if they are properly tagged. The use of good keywords for the titles, tags, and descriptions is absolutely essential. Also, in the descriptions you can include URLs and direct users to your company website. Don’t forget to cross promote! Link your account to your website and also embed links in the photos, if you use a blog, and share them on social media sites like Facebook and Twitter. You also have the option to embed sets or galleries of images in your website. Here lies the main marketing power of Flickr, and the reason why if used properly, it could greatly enhance your profile.
Take Advantage of Stats – You may request for stats to be activated for your account. This should take 24 hours. Once you have access to your stats you’ll be able to see metrics on the overall views of your photos, but more importantly on referrals. These allow you to see who is sending traffic to your photo collections.