How to use Flickr to raise your visual profile!

the-market-stall-photoFlickr is a social networking site that was launched to enable users to exchange photos and images. It is now one of the most popular social media sites. To fully exploit its marketing capabilities, here are some tips that will point you in the right direction.

Choose the Right Screen Name – The screen name you choose for your account will become your URL on Flickr, so you should use a few competitive keywords or your company’s name. Now you are ready to upload photos. Upload images that best relate to your business. Pictures of products, happy clients or even photos of conferences and seminars can be categorised to reflect your businesses target audience.

Properly Name and Tag Your Images – It’s very tedious and dull, but if you don’t tag your images, there’s no point in having a Flickr account. As users search for images they have better chances of coming across your images if they are properly tagged. The use of good keywords for the titles, tags, and descriptions is absolutely essential. Also, in the descriptions you can include URLs and direct users to your company website. Don’t forget to cross promote! Link your account to your website and also embed links in the photos, if you use a blog, and share them on social media sites like Facebook and Twitter. You also have the option to embed sets or galleries of images in your website. Here lies the main marketing power of Flickr, and the reason why if used properly, it could greatly enhance your profile.

Take Advantage of Stats – You may request for stats to be activated for your account. This should take 24 hours. Once you have access to your stats you’ll be able to see metrics on the overall views of your photos, but more importantly on referrals. These allow you to see who is sending traffic to your photo collections.

Optimise your images and video for search engine rankings

Person-taking-picture-with-cameraWe have all heard about how marketers need to get more creative with their content by incorporating visuals, audio, and images. But how can we optimise all this new content for search engines?


1)     
Give your images detailed and informative file names

The file name can give search engines clues about the subject matter of the image. Try to make your file name a good description of the subject matter rather than its original identity. For example my-new-black-kitten is a lot more informative than IMG00023.JPEG. Remember instead of giving search engines a title that has nothing to do with the image, you can utilise your keyword research and rename the file with a keyword phrase that best describes it. London-2012-Double-Medalist-Mo-Farah-Adds-Midas-Touch-Team-GB For example if I was to upload an image of Mo Farah and his recent double Olympic success at London 2012, the file name would read London-2012-double-medalist-mo-farah-adds-midas-touch-team-GB. You can also add your company name at the start of every image description.

2)   Best Practices for Video

Like images, your video title should reflect the keywords that your users are searching for, and that, of course, aligns with your video content. Not sure what those are? Use a keyword tool to see what words and phrases people are searching to find your website. Keywords are especially important to the description you provide for the video. In YouTube make sure your first sentence includes the keywords you are optimising for, but also gives the viewer a reason to click-through.

Sometimes the best way for search engines to index non-written content is to make it written, you can do this by adding a transcription of your video. Most video services, including YouTube, provide this service for free so it’s really easy to include a transcription of your video on your website. Even better you can also use it as a blog post!