If you’ve used Twitter for more than a couple of hours, you’ve probably already seen a tweet containing a word with the symbol (“#”) attached to it. That’s what users call a “hashtag” and at any given time at least one of them can usually be found among the trending topics on Twitter. The Trends lists are designed to help people discover the ‘most breaking’ news from across the world, in real-time.
Hashtags are essentially a simple way to catalog and connect tweets about a specific topic. They make it easier for users to find additional tweets on a particular subject, while filtering out the incidental tweets that may just contain the same keyword. Because hashtags tend to spread so quickly and because users often search hashtags for content from people they aren’t following, using hashtags can be a great way to extend your reach on Twitter (and other social networks) whilst connecting you with your current audience in a more meaningful way.
Use Hashtags In Your Posts – If you want your posts to come up in searches, include hashtags in them so they are easy to find! Before blasting to the masses, always do your research. Only include hashtags in your posts that are relevant to your target audience and the industry you are in. Review certain hashtags before posting them to determine if there is already an extensive range of existing conversations using it. If your hashtag seems a bit overdone, modify your post slightly to generate a better response from your specific customer base.
Search For Industry Topics – If you want to know what your target audience is talking about, you can search Twitter for the hashtag of your choice. This provides you with the opportunity to jump in on conversations, answer questions and generally provide valuable information.
Create Your Own Hashtags – Brands both large and small choose to create their own hashtags. Hashtags are a great way to generate a buzz around a marketing campaign. Domino’s Pizza encouraged followers to tweet with #letsdolunch, once the number of tweets reached 85,000, Domino’s dropped prices by more than half during the hours of 11 a.m. and 3 p.m. that day.