A mobile website is much the same as a regular website. Both are viewed inside a browser, but mobile websites are built to run on the smaller screens of mobile devices. There are two ways to approach mobile websites. First, it could be a mobile version of your existing website. This typically provides the same content and close to the same functionality available on your existing website. The primary difference is that the content and functionality is optimised to display in a mobile browser. This is something all companies should consider doing. The fact is that mobile browsing is growing by leaps and bounds, and providing a mobile optimised experience is fast becoming a requirement.
The second type of mobile website is more like an app in that it provides specific functionality. A mobile app is an actual program that’s installed on a mobile device – the same way Microsoft Word is installed on your computer.
The future of mobile web
HTML5 is the newest version of the language that powers the web. It represents an attempt to adjust to the dramatic changes the web has undergone in the decade since the last major revision. Most significantly, it offers developers built-in tools to handle animation, interactivity and video.
The mobile space is still in its infancy, and it remains to be seen how much of the technology that’s already been developed will be transferable to it. Without question, HTML5 is going to be an important tool, and the first companies to master it will reap the benefits. Developers and creatives will need to learn new skills to take advantage of the opportunity.